Posts Tagged ‘value’

Maximize Speaker Value

Tuesday, November 22nd, 2011

Woman presenter with WhiteboardOrganizations and companies continually look for new ways to create memorable and valuable meetings. One of the most popular practices is to engage a dynamic Keynote Speaker whose role is to set the tone for the day, introduce the theme, and infuse excitement and energy that can be sustained for the duration of the event.

A great keynote speech inspires the audience, encourages a call-to-action, and generates interest to explore the topic further. A memorable keynote adds value to your meeting or event. Many speeches are independent, however, others can be great springboards for workshops.

You can maximize the value of a speech and increase the longevity of its impact by engaging the same speaker to deliver both the keynote speech and lead or facilitate a workshop on the same day. This is an option that is becoming more in demand to increase the sustainability of an event.

Here’s how the  combined offering of Keynote Speaker and Workshop Leader maximizes the value:

  1. Having the same speaker deliver the keynote and lead or facilitate a workshop provides continuity and boosts retention of key messages and best practices.
  2. The keynote followed by a workshop creates an immediate opportunity to put theory into practice. Participants can dive deeper into the learning and development process while the keynote ideas are still fresh.
  3. The workshop setting allows the participants to build a deeper relationship with the speaker thereby increasing their willingness to embrace and implement ideas.

Going Local

Wednesday, October 13th, 2010

Local SignAs a relatively new advocate for buying local, I am already reaping the rewards.  Local is not exclusive to growers but to a variety of providers to the consumer. I live in a small community close to big city plazas and big box stores.  Only recently, out of necessity and convenience, I started buying locally at smaller shops and grocers.

Not only am I enjoying fresh food, simplified shopping, and unique products but I am also experiencing exceptional customer service.  Is it because many of those serving the customers are also the owners? Is it because many shops are family operated and have been in the community for decades? Is it because they have built a history of reliability, trust, and integrity? Is it because they call you by name when you return?  Is it because they welcome customers with the warm smile of a close friend? Is it because you get value for your money from staff who sincerely care?

Yes, to all of these reasons, and more.

I read many books and magazines on the latest trends in building and sustaining client relationships to grow business and retain loyalty. Many of the writers are from the Harvard Business School, but sometimes the best ‘tried and true’ practices are good old-fashioned approaches found in our own backyards.

Benefts of  good old-fashioned customer service:

  1. Always take time to exchange pleasantries.
  2. Staff is knowledgeable and courteous.
  3. Pride in their products and their brand.
  4. Keen awareness of a customer in search of an elusive item.
  5. Communicate with customer instead of chatting with colleagues.
  6. Patience is extended in helping the customer make a decision.
  7. Share your joy in the discovery of the perfect product.
  8. You are escorted to a desired item rather than being pointed in a vague direction.
  9. If a product is not available an alternate suggestion is made or they special order.
  10. Offer unique products and express enthusiasm for their special attraction.
  11. Remember your previous purchases and ask for your feedback

If you have experienced additional benefits of local customer service I would love to hear from you.

Tall Tale about Shrimp

Tuesday, April 27th, 2010

ShrimpA tale can be fictitious or true. This is a true tale.  While vacationing in Naples Florida this month I discovered a fabulous grocer called Wynn’s Market. Fresh everything! Prepared gourmet meals, mouthwatering appetizers, and exotic condiments . Heaven for the vacationer.  The experience at Wynn’s turned out not only to be a discovery of fine cuisine but a lesson in sales and customer service.

As I approached the seafood locker and eyed the selection of shrimp, the smiling server peered over the shelf and said, “I see you are having difficulty making a choice. Let me help you.”  She presented me with a plump shrimp from the local Gulf of Mexico.  It was exquisite! Then she offered an imported shrimp from the Pacific at half the price of those from the gulf.  “Now try this one and don’t worry about finishing it. Here’s a paper towel. ”  These were  clearly inferior.  It was no contest. I bought the Gulf shrimp  – quality won over price. As the server reminded me, “How often do you have the opportunity to eat such wonderful fresh shrimp like this?” The interaction was about two minutes – the revenue $23.00.  Oh yes, and I returned to the market twice more in the week.

Tips from the Shrimp Tale:

  1. Observe customer behaviour
  2. Offer your expertise with a friendly smile
  3. Allow the customer to experience the product
  4. Compare value for price
  5. Reassure the customer about their purchase decision