Posts Tagged ‘facilitator’

Maximize Speaker Value

Tuesday, November 22nd, 2011

Woman presenter with WhiteboardOrganizations and companies continually look for new ways to create memorable and valuable meetings. One of the most popular practices is to engage a dynamic Keynote Speaker whose role is to set the tone for the day, introduce the theme, and infuse excitement and energy that can be sustained for the duration of the event.

A great keynote speech inspires the audience, encourages a call-to-action, and generates interest to explore the topic further. A memorable keynote adds value to your meeting or event. Many speeches are independent, however, others can be great springboards for workshops.

You can maximize the value of a speech and increase the longevity of its impact by engaging the same speaker to deliver both the keynote speech and lead or facilitate a workshop on the same day. This is an option that is becoming more in demand to increase the sustainability of an event.

Here’s how the  combined offering of Keynote Speaker and Workshop Leader maximizes the value:

  1. Having the same speaker deliver the keynote and lead or facilitate a workshop provides continuity and boosts retention of key messages and best practices.
  2. The keynote followed by a workshop creates an immediate opportunity to put theory into practice. Participants can dive deeper into the learning and development process while the keynote ideas are still fresh.
  3. The workshop setting allows the participants to build a deeper relationship with the speaker thereby increasing their willingness to embrace and implement ideas.

Interesting Meeting Trend

Wednesday, April 15th, 2009

seminar-group-applauds5

I sense a new meeting trend is emerging. My recent engagements and pending requests involve clients who want a speaker to have the ability to lead workshops and facilitate meetings in addition to delivering a keynote speech. The client wants to build on the fundamental messages and practices of the keynote. A speaker who can train as well as entertain.

This combined offering has great value.


  1. The keynote content can be taken to the next level whereby the participants can dive deeper into the learning and development process while the ideas are current. There is immediate opportunity to put theory into practice.
  2. The participants build a deeper relationship with the speaker thereby increasing their willingness to embrace and implement ideas.
  3. The continuity of themes and practices come from having the same person deliver the keynote and workshop or facilitation.
  4. If you are holding your meeting at an off-site venue with a smaller group consider inviting the speaker to participate in social and recreational activities.  This inclusion fosters camaraderie and teamwork and can build trust and connectivity which is essential for a successful meeting.
  5. Engaging the same person to be a keynote speaker, workshop leader, and facilitator may allow for a cost saving opportunity.